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Events & ServicesAutomatic reminders

Automatic reminders

Automatic reminders significantly reduce no-shows. Ministrium handles them for you with minimal configuration.

Default reminders

When you create an event, these are configured automatically:

WhenChannelWhat for
ImmediateEmailConfirmation with details + QR
7 days beforeEmail”One week to go!“
1 day beforeEmail + PushReminder with address and map
1 hour beforePush (if app)“Starting soon”
After the eventEmailFeedback survey (optional)

Customize

From Events → [Event] → Reminders:

  • Enable/disable each reminder
  • Change timing (e.g. remind 14 days before instead of 7)
  • Change channel (email, push, SMS, WhatsApp)
  • Edit message content

When to add SMS / WhatsApp

SMS and WhatsApp cost money (see SMS and WhatsApp). Use only when the event is high-value / low-tolerable no-show:

  • Paid retreats
  • Conferences with reserved materials
  • Weddings and baptisms

For general events, email + push is enough.

Templates

If you reuse the same format across events:

  1. Communications → Templates → New template → Type: Event reminder.
  2. Use variables: {{event.name}}, {{event.date}}, {{event.location}}, {{registrant.first_name}}.
  3. Save and apply to future events.

Compliance

Reminders respect the user’s communication preferences:

  • If they opted out of SMS in profile, no SMS even if configured.
  • If they opted out of push, no push.
  • The event email is always sent to confirmed registrants (transactional).

See Communications compliance.

Metrics

For each reminder, see Events → [Event] → Reminders → Metrics:

  • % delivered
  • % opened (email)
  • % click-through to event
  • Correlation with attendance: “89% of those who opened the day-before reminder attended”

Last-minute personalized reminder

If something changes day-of (venue, time, cancellation), use Urgent notification:

  1. Events → [Event] → Urgent notification.
  2. Short message.
  3. Channel: SMS + Push (always).
  4. Send.

Reaches ALL registrants regardless of their normal preferences (it’s critical operational info about the event they signed up for).

Use carefully

The urgent notification must actually be urgent (venue change, cancellation). If you use it for “promo”, registrants complain, mark spam, and your email deliverability drops for everything else.

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