Automatic reminders
Automatic reminders significantly reduce no-shows. Ministrium handles them for you with minimal configuration.
Default reminders
When you create an event, these are configured automatically:
| When | Channel | What for |
|---|---|---|
| Immediate | Confirmation with details + QR | |
| 7 days before | ”One week to go!“ | |
| 1 day before | Email + Push | Reminder with address and map |
| 1 hour before | Push (if app) | “Starting soon” |
| After the event | Feedback survey (optional) |
Customize
From Events → [Event] → Reminders:
- Enable/disable each reminder
- Change timing (e.g. remind 14 days before instead of 7)
- Change channel (email, push, SMS, WhatsApp)
- Edit message content
When to add SMS / WhatsApp
SMS and WhatsApp cost money (see SMS and WhatsApp). Use only when the event is high-value / low-tolerable no-show:
- Paid retreats
- Conferences with reserved materials
- Weddings and baptisms
For general events, email + push is enough.
Templates
If you reuse the same format across events:
- Communications → Templates → New template → Type: Event reminder.
- Use variables:
{{event.name}},{{event.date}},{{event.location}},{{registrant.first_name}}. - Save and apply to future events.
Compliance
Reminders respect the user’s communication preferences:
- If they opted out of SMS in profile, no SMS even if configured.
- If they opted out of push, no push.
- The event email is always sent to confirmed registrants (transactional).
See Communications compliance.
Metrics
For each reminder, see Events → [Event] → Reminders → Metrics:
- % delivered
- % opened (email)
- % click-through to event
- Correlation with attendance: “89% of those who opened the day-before reminder attended”
Last-minute personalized reminder
If something changes day-of (venue, time, cancellation), use Urgent notification:
- Events → [Event] → Urgent notification.
- Short message.
- Channel: SMS + Push (always).
- Send.
Reaches ALL registrants regardless of their normal preferences (it’s critical operational info about the event they signed up for).
The urgent notification must actually be urgent (venue change, cancellation). If you use it for “promo”, registrants complain, mark spam, and your email deliverability drops for everything else.